<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">Where RCA is widely known for its long-running "RCA Broadcast News" magazine, Ampex Corporation seems to have adopted a different approach to communicating with customers and promoting products.</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">In the mid-1950's Ampex told the world about Videotape's first use for delaying a regularly scheduled broadcast in "AMPEX Playback."</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">The December, 1956 issue describes the November 30, 1956 recording of the nightly CBS broadcast "Douglas Edwards With the News" as it was fed live from New York at 4:15 p.m. Pacific time, and the playback to the dozen Pacific coast CBS affiliates at 6:15 p.m, Pacific Time.</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><img height="609" width="812" apple-width="yes" apple-height="yes" src="cid:A1F14B80-F8CF-4ABC-9AD4-B8B6CFB5455A"></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">The newsletter—seen here on a corridor wall at CBS Television City in Los Angeles—reported that "At Television City, two Ampex Videotape Recorders have already been installed."</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">"In taping <i>Douglas Edwards With the News,</i> CBS has been simultaneously recording the show on both machines—in keeping with regular broadcast practices for important shows—providing a second identical tape of the program as a "protection" copy. To record this 15-minute newscast, less than one-quarter of a standard reel of Videotape is used, since each reel will record up to 64 minutes of both picture and sound."</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">In 1959, it appears that Ampex began publishing a newsletter specifically about Videotape and the company's Videotape products. </span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><img height="256" width="204" apple-width="yes" apple-height="yes" src="cid:45E7AF52-0354-471F-80BF-D8E9B19F436D"></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; font-size: medium; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px; ">This is one of a number of publications from Ampex that targeted different market segments, including audio recording, instrumentation and data, and Videotape.</span></font></div><div><br></div></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">At that time the term "Videotape" was trademarked by Ampex, and you'll see the use of </span></font><span class="Apple-style-span" style="font-size: 14px; ">Videotape* with a notation somewhere on documents that "</span><span class="Apple-style-span" style="font-size: 14px; "><i>*</i></span><span class="Apple-style-span" style="font-size: 14px; ">VIDEOTAPE is a trademark of Ampex Corporation."</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;">Here's page one of the third issue of the company's Videotape newsletter, scanned and with type turned into editable text by OCR. More pages will follow, especially since the sports Videotape story jumps to Page 2!</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; "><img alt="AHL-V1-3-Nov-1959-P1-Masthead.jpg" height="127" width="504" src="cid:7780F157-0B52-461E-A54A-C7E02FCE658D"></div><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 18.0px Helvetica"><b>Tape Editors Smooth Wrinkles in Technique </b></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Among Hollywood’s most experienced television editors, it is the consensus that many filmed com-</p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">mercials and programs could be done at less cost with tape. With tape, they say, quality never suffers. In many instances, it is improved.</p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">During the last year, these technicians have been meeting the challenge of successfully editing many taped commercials and shows. Volume editing of tape necessitated development and adoption of practical methods.</p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">One such system, thoroughly proved in actual use on many top network programs and commercials, is outlined here in capsule form:</p>
<ol style="list-style-type: decimal">
<li style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Begin with the conception of the commercial at the time of Writing and the story board.</li>
<li style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Break it down into scenes to make best use of the performers, sets and the television system. Shoot all segments using the same sets and performers at one time.</li>
<li style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Use small reels of tape (two to four minutes).</li>
<li style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Number each reel. Two or three “takes” can be put on each reel, depending on the length of the individual “take.”</li>
<li style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Keep a careful record of the reel number containing any particular “take.” All reels with only “outtakes” can be erased and re-used.</li>
<li style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">When all “good takes” have been completed, assemble the reels in the order they will be used in assembling each commercial. This procedure saves time previously spent in the breakdown of larger reels. By pre-planning the tape recording, there is no loss of time in editing.</li>
<li style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">When musical scoring is used, it should be post-recorded. Make an audio composite tape on an audio recorder or on a second VTR when the TV tape is played. Then simply transfer it back to the original.</li>
</ol><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px"><br></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">EDITING SYSTEM </p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">A detailed outline of a tape editing system such as that described above is available on request.</p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Write to HEAD LINES. Your copy will be forwarded immediately.</p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 18.0px Helvetica; min-height: 22.0px"><b></b><br></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 18.0px Helvetica"><b>Humble Oil Scores Big With Football Tapes </b></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">In the Southwest Conference, they play football only one way-wide open. And the fans run 105-degree fevers from September to December. So football coverage is a top TV attraction. Humble Oil Company (agency: McCann-Erickson, Houston) latched onto a formula for feeding a pre-digested pigskin diet to this big, important market area with all the action, thrills and clarity of the live game.</p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">The formula, of course, is an edited tape recording of Saturday’s top conference battle played back at prime time on Sunday over a network of 30 television stations stretching through Texas and New Mexico.</p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">This tape team of Humble Oil, McCann-Erickson and the crews of KRLD (Dallas), KPRC (Houston) and WOAI (San Antonio) really know how to make their Ampex recorders work for them. On the average, the condensed presentation of the week’s standout game contains no less than 50 to 60 splices!</p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Knowing that “second best” will not do for this subject in these markets, Nevin Lyerly, KRLD operations manager and tape editing supervisor for the <i>(continued on next page) </i></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px"><br></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px"><br></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica"><img alt="AHL-V1-3-Nov-1959-P1-LuxemborgPrinceCharles-VR-1000.jpg" height="315" width="504" src="cid:FA6C7556-B914-4525-A2E3-F80C5A42E8E1"></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; color: #4a7fca"><i>Prince Charles of Luxembourg (center) visited the Redwood City headquarters of Ampex Corporation recently and appeared on a special VIDEOTAPE* recording. The royal visitor is flanked by Neal K. McNaughten (left) manager of the Ampex Professional Products Company and Phillip Gundy, manager of Ampex International. Immediately after the recording session, Prince Charles operated the VR-1000B for the playback to view himself on tape.</i></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px"><i></i><br></p><p style="margin: 5.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica"><i>*</i>VIDEOTAPE is a trademark of Ampex Corporation</p></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;"><span class="Apple-style-span" style="font-size: medium;"><br></span></span></font></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;"><span class="Apple-style-span" style="font-size: medium;"><br></span></span></font></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;"><span class="Apple-style-span" style="font-size: medium;"><br></span></span></font></div><div apple-content-edited="true"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px; ">Ted Langdell</span></font></div><div><span class="Apple-style-span" style="font-size: 12px; ">Secretary</span></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px; ">Skype: <span class="Apple-tab-span" style="white-space: pre; "> </span>TedLangdell</span></font></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px; ">e-mail:<span class="Apple-tab-span" style="white-space: pre; "> </span><a href="mailto:ted@quadvideotapegroup.com">ted@quadvideotapegroup.com</a></span></font></div></span></div></span></div></span></div></span> </div><br></body></html>