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<P><FONT size=2 face=Arial><FONT face="Times New Roman"><FONT size=5><STRONG><EM>Blesseed to have an extra copy we offer this one to
you...<BR>Cash / Trade? Sure!
</EM></STRONG></FONT></FONT></FONT></P>
<P><FONT face=Arial><FONT face="Times New Roman"><STRONG><EM>no photo. it is ex
lib - usable totally but not DJ</EM></STRONG></FONT></FONT></P>
<P><FONT size=2 face=Arial><FONT face="Times New Roman"><FONT size=5><STRONG><EM>Public Television: A Program for Action,</EM> 1967<BR>254
pages HARDBACK</STRONG></FONT></FONT></FONT><FONT size=2 face=Arial></P>
<P><BR></FONT><FONT size=2 face=Arial><FONT size=3><FONT face="Times New Roman"><SPAN class=colorbold>Carnegie
I</SPAN></FONT></FONT></FONT></P>
<P><FONT size=2 face=Arial><FONT size=3><FONT face="Times New Roman"><SPAN class=colorbold></SPAN><BR>Carnegie Commission on Educational Television,
<I>Public Television: A Program for Action,</I> 1967</FONT></FONT><BR>Yep....
this was the definitive report of the era. now hard to find.</FONT></P>
<P><FONT size=2 face=Arial></FONT> </P>
<P><FONT size=2 face=Arial>here is some info... and My Gosh! Look at
the members! What a 'Who's Who!</FONT></P>
<P><FONT size=2 face=Arial><STRONG><FONT size=5><FONT face=Helvetica>Carnegie
Commission on Educational Television, <BR>Summary, 1967<!-- #EndEditable --><!-- #BeginEditable "Text" --></FONT></FONT></STRONG></P>
<P><FONT color=#993333><STRONG>A 15-member commission created in 1965 by a major
foundation, the Carnegie Corporation of New York, released its report, <I>Public
Television: A Program for Action</I>, on Jan. 26, 1967, popularizing the phrase
"public television" and assisting the legislative campaign for federal aid to
the field. (Public radio was added later by Congress.)
</STRONG></FONT></P></FONT><FONT size=2 face=Arial>
<P><FONT size=5>Members of the Commission</FONT></P>
<P><B>James B. Conant</B>, Former President, Harvard University<BR><B>Lee A.
DuBridge</B>, President, California Institute of Technology<BR><B>Ralph
Ellison</B>, Author<BR><B>John S. Hayes</B>, United States Ambassador to
Switzerland<BR><B>David D. Henry</B>, President, University of
Illinois<BR><B>Oveta Culp Hobby</B>, Chairman of the Board, Houston Post
Company<BR><B>J.C. Kellam</B>, President, Texas Broadcasting
Corporation<BR><B>Edwin H. Land</B>, President, Polaroid
Corporation<BR><B>Joseph H. McConnell</B>, President, Reynolds Metals
Company<BR><B>Franklin Patterson</B>, President, Hampshire College<BR><B>Terry
Sanford</B>, Former Governor of North Carolina<BR><B>Robert Saudek</B>, Robert
Saudek Associates, Inc.<BR><B>Rudolph Serkin</B>, Concert Pianist<BR><B>Leonard
Woodstock</B>, Vice President, United Automobile Workers of America<BR><B>James
R. Killian, Jr.</B>, Chairman [of the Commission and] Chairman of the
Corporation, Massachusetts Institute of Technology</P>
<P> </P>
<P><FONT size=5>Preface</FONT></P>
<P>This Report of the Carnegie Commission on Educational Television is addressed
to the American people.</P>
<P>The Commission has been sponsored by the Carnegie Corporation of New York,
and its study financed by that foundation. The Commission was asked to "conduct
a broadly conceived study of noncommercial television" and to "focus its
attention principally, although not exclusively, on community-owned channels and
their services to the general public. . . . The Commission will recommend lines
along which noncommercial television stations might most usefully develop during
the years ahead."</P>
<P>It was made clear to the Commission from the outset that within the general
framework of its charge from the Carnegie Corporation it was free to set its own
terms of reference and to operate wholly under its own direction. The Commission
reports, therefore, as an independent group, solely responsible for its
conclusions and recommendations.</P>
<P>In a letter endorsing the general objectives of the Commission, President
Lyndon B. Johnson wrote: "From our beginnings as a nation we have recognized
that our security depends upon the enlightenment of our people; that our freedom
depends on the communication of many ideas through many channels. I believe that
educational television has an important future in the United States and
throughout the world. . . . I look forward with great interest to the judgments
which this Commission will offer."</P>
<P>The stimulus for the formation of the Commission was provided in December
1964 at a conference convened by the National Association of Educational
Broadcasters in cooperation with the United States Office of Education. At that
conference, Mr. Ralph Lowell of Boston, after discussion with his associates at
the Lowell Institute Cooperative Broadcasting Council, proposed the
establishment of a commission to study the financial needs of educational
television and the manner in which they might be met; a formal proposal for the
establishment of such a commission was then drawn up by Mr. Lowell and Mr. C.
Scott Fletcher of the National Association of Educational Broadcasters. The
interest of John W. Gardner, then President of the Carnegie Corporation and now
Secretary of Health, Education, and Welfare, was immediately engaged, and his
efforts, together with those of Alan Pifer, then Vice President and now Acting
President of the Carnegie Corporation, led to the creation of the
Commission.</P>
<P>Throughout the course of our inquiry we have called upon many persons for
their guidance and help; not once were we refused. No door was closed to the
Commission's questions. A sense of importance and urgency was expressed by those
who made contributions to our work. We can only conclude that there exists a
widespread conviction that the tasks set before the Commission are widely viewed
as of high priority.</P>
<P>During the year in which the Commission was intensively engaged in its study,
eight formal meetings of the Commission were held, occupying a total of
twenty-eight days. Smaller groups of Commissioners met from time to time between
meetings, and consultations between the staff and members of the Commission were
frequent. A high degree of commitment on the part of all its members was
apparent to the Commission from the beginning to the end of the study.</P>
<P>Altogether, more than two hundred and twenty-five individuals and
organizations have expressed themselves to</P>
<P>the Commission, either by appearance before the Commission and its staff or
in writing. Members of the Commission, its staff, or its correspondents have
visited, in all, ninety-two educational television stations in thirty-five
states, as well as the television systems of seven foreign countries. Those
visits, and in particular the visits conducted within the United States, have
provided for the Commission a body of information on educational television
which is unique in both its scope and its quality.</P>
<P>We have conducted statistical surveys with the unstinting cooperation of all
the educational television stations and state educational television
commissions. We have been assisted by memoranda, articles, and studies from many
sources, notably the growing literature on educational television.</P>
<P>During the summer of 1966, a conference was held at Endicott House in Dedham,
Massachusetts, attended by thirty representatives of educational television,
commercial television, and allied fields. Discussions on manpower, programming,
financing, and instructional television were conducted by the conference.</P>
<P>An extensive study of model cost and system structures for educational
television and Public Television was conducted on behalf of the Commission by
Arthur D. Little, Inc., and proved very helpful to the Commission in the
preparation of the cost estimates which will be found in the Report.</P>
<P>Some of the papers prepared for the consideration of the Commission and which
appear to be of general interest or to have reference value are presented in the
supplement to this Report. The Commission's own Report, which, in the final
volume, precedes those papers, expresses views and conclusions that are
sometimes in accord and sometimes at variance with those of the authors of the
papers. Our Report is based entirely upon our own judgments and our own
conclusions, which were often assisted but at no time determined by material
prepared by others.</P>
<P>Our work has been ably supported at every stage by a devoted staff: Dr. Hyman
H. Goldin, Executive Secretary; Mr. Stephen White, Assistant to the Chairman;
Mr. Gregory G. Harney; Mr. Edward Weeks; and Mrs. Joan Cummings Solomon -- all
have given themselves unsparingly throughout the Commission's existence. We also
appreciate the assistance of Mrs. Marcia C. Mather, Mrs. Maxine B. Oldenburg,
Miss Frances Crawford, Miss Jane Sauer, and Miss Ruth Smith.</P>
<P>Both the Commission and the staff received invaluable assistance and counsel
from consultants to the Commission. Because of their sustained participation, we
note with special gratitude the professional services of Professor Sidney
Alexander, economist; Dr. Mark Harris, author and teacher; Professor Albert G.
Hill, physicist; Mr. Ernest W. Jennes, legal counsel; Mr. Donald C. MacLellan,
physicist; and Mr. Charles Theodore, electronics engineer. In preparing its
Report for publication, the Commission has been assisted and advised by Mr.
Thomas R. Carskadon, Mr. Osgood Nichols, and Mr. John E. Woodman, Jr. We also
note with gratitude the assistance of Mr. Arthur Singer, Executive Associate,
the Carnegie Corporation of New York, who helped organize the study and served
as its liaison with the Carnegie Corporation.</P>
<P>A complete listing of all persons and organizations that have contributed to
the preparation of this Report will be found elsewhere in these pages. To all of
them we express our deep indebtedness.</P>
<P>Upon his full-time assumption of the presidency of Hampshire College on June
1, 1966, Dr. Franklin Patterson relinquished his duties as Staff Director, but
fortunately has continued as a member of the Commission. His responsibilities as
Director were assumed by Dr. Goldin.</P>
<P>Mr. John S. Hayes resigned as a member of the Commission on October 1, 1966,
after his appointment as Ambassador to Switzerland. His participation was
extremely valuable. He was with the Commission long enough to have helped shape
its principal conclusions and recommendations. We are happy that he joins all
the other Commissioners in signing this Report.</P>
<P>The members of the Commission count it a privilege to have shared in this
study.</P>
<P><FONT color=#000000 size=2>
<BLOCKQUOTE>
<P>JAMES B. CONANT <BR>EDWIN H. LAND<BR>LEE A. DUBRIDGE <BR>JOSEPH H.
McCONNELL<BR>RALPH ELLISON <BR>FRANKLIN PATTERSON<BR>JOHN S. HAYES <BR>TERRY
SANFORD<BR>DAVID D. HENRY <BR>ROBERT SAUDEK<BR>OVETA CULP HOBBY <BR>RUDOLF
SERKIN<BR>J. C. KELLAM <BR>LEONARD WOODCOCK<BR>JAMES R. KILLIAN, JR.,
Chairman</P></BLOCKQUOTE></FONT></FONT></DIV>
<DIV> </DIV>
<DIV><FONT size=2 PTSIZE="10">Thanks,<BR><BR>Ed Sharpe, Archivist for SMECC
<BR><BR>See the Museum's Web Site at <A title=http://www.smecc.org/ href="http://www.smecc.org/">www.smecc.org</A><BR></FONT></DIV></DIV></FONT></BODY></HTML>