<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><br><div><div>On Jan 29, 2010, at 9:46 AM, <a href="mailto:Chill315@aol.com">Chill315@aol.com</a> wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"> <div style="FONT-FAMILY: Arial; COLOR: #000000; FONT-SIZE: 10pt" id="role_body" bottommargin="7" leftmargin="7" rightmargin="7" topmargin="7"><font id="role_document" color="#000000" size="2" face="Arial"> <div>Ted</div> <div> </div> <div>That is why there has been such a shake up in the industry. For the price of a luxury car, one can set up shop in an office with nice furnishings and a good editing system that does more that we ever imagined. And Still have funds left over to keep it going for a few months. Now there are way too many of these shops and undercutting the really decent shops. Here in Detroit, a number of the old school facilities have gone the way of the dinosaurs. It is a shame but Darwin has taken charge.</div> <div> </div> <div>The other sad part is that there are so many mediocre places that call themselves editors but barely can put a story together. They charge so little that it undermines the good places.</div> <div> </div> <div>Chris Hill</div> <div>WA8IGN</div></font></div></blockquote></div><div><br></div><div>The situation with video post is in many ways a repeat of the "Desktop publishing" situation when "Everyone" thought they could be a designer.</div><div><br></div><div>Which is exactly why I slowly ramped down my production and post business over the last couple of years and took up marketing MWA Nova's unique telecine, film to HD-SDI, sound for film and SD/HD to film output products. On tour across America right now.</div><div><br></div><div>Many customers, especially in small markets without much media savviness simply shop for price. They don't understand the value a good editor brings to their project, or—as I found out far too often—don't take your advice, when offered in an educational way. Or you had to spend way too much time for far too little return, either financial or satisfactional.</div><div><br></div><div>The ad-agency business is going through a change in how clients regard and purchase their services... with much more of a price focus, rather than other metrics.</div><div><br></div><div> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; ">Ted Langdell</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; ">Secretary</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#0018ea" style="font: normal normal normal 12px/normal Helvetica; color: rgb(0, 24, 234); "></font></div></div></div></span> </div><br></body></html>